Millions Already Raised From Influential Entrepreneurs and Professional Athletes

Brian Sharples

Co-founder and former CEO of HomeAway ( acquired by Expedia) Board of Directors for Yelp, Kayak, GoDaddy, RVShare, and Ally Financial Group

Shelli Taylor

CEO of Alamo Drafthouse, President and COO of United PF Partners, led Starbucks expansion of 3000 locations in China

Jason Dorsey

Global Millennial and Gen Z Expert, Co-Founder of the Center of Generational Kinetics

Jacob Trouba

Professional Ice hockey defenseman and alternate captain for the New York Rangers

Tom Chavez

Founder super (set) startup studio, Founder Krux (acquired by Salesforce). Founder Rapt (acquired by Microsoft)

Townsquare MEdia (NYSE: TSQ)

America's 3rd largest radio network

Thank you to everyone who invested in our most recent funding round. If you would like to be notified of future rounds please submit your email.

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THE PROBLEM

Accessing tickets to live events has been a transactional, nonsocial, inefficient experience for decades

Consumers are forced to pay high ticketing fees on top of their purchases while ticketing companies and event/venue owners are forced to pay high advertising dollars to market their events to consumers creating a lose lose situation for all involved.  Because of this dynamic, independent event producers have even a harder time competing with larger corporations that have substantial marketing budgets.

THE SOLUTION

A community driven, social, frictionless, single source platform that rewards them for their loyalty and participation in community

festivalPass offers event/venue owners, producers and ticket owners a place to reach passionate, committed high frequency live event fans based on the unique content of their events and not only on the size of their marketing budgets.  At the same time, live events fans can discover and access live events of all types and sizes through their membership in a community driven, social, frictionless, single source platform that rewards them for their loyalty and participation in community.

THE MARKET

The global live events industry and subscription based services are exploding

According to a new report by Grand View Research, Inc, the global online event ticketing market size is expected to reach $68 billion USD by 2025, exhibiting a 4.8% CAGR during the forecast period.

While festivalPass is for all live events, the festival industry alone is booming

  • 35 million Americans went to at least one festival in 2019

  • Film festivals continue to become more consumer-driven, and not only industry insiders

  • The live events category for music was $34.4B globally in 2019 and projected to grow to $50B by 2023

  • Over 3,000 active film festivals each year

  • Over 9,000 Food & Beverage festivals annually in North America

THE BUSINESS MODEL

Subscription Membership

Recurring revenue is created from paid monthly membership subscriptions.  We partner with event and venue owners to provide ticket access to our members for reduced price/revenue share.

We pass these and other benefits to our members, including no ticketing fees. We retain a portion of the revenue share for our gross margin.

festivalPass is based on a credit currency system that is ideal for heterogeneous inventory, allowing for benefits that include:

  • Consumers access tickets at a lower cost by becoming a member

  • No transaction fees

  • Rewards through controlled currency

  • Single monthly subscription processed to credit card, not for every ticket

  • Credits allow for dynamic pricing and discounts that do not cannibalize direct purchase of tickets from venues for non festivalPass members

  • Dynamic pricing based on several data inputs including but not limited to:

  • Retail ticket cost

  • Weather

  • Influence of Member

  • Unlimited correlated data driven inputs

  • LTV of Member

  • Supply/Demand

What’s different about festivalPass

Instead of buying one off tickets from brokers and venues with high transaction fees for events you already know about, Festival Pass helps you discover AND gives you access to thousands of festivals and events with a unique credit system.

Every month, get credits to secure admission to festivals and events

Your monthly plan includes credits to use at any festival or event, which means you can discover and try as many experiences as you like.

Festivals and events are worth different credit amounts

Experiences and life with your loved ones shouldn’t cost as much as tickets resold at extravagant prices. Credits consider an events’ popularity, date, your engagement and social activity, friends attending, and more.

Make your experiential life an intentional priority

Maximize your experience discovering unique and amazing lesser known events you can tell your friends about or opt for well known events at peak times...it is up to you!

Roll over credits — or add more

As a Member of Festival Pass your credits will never expire as long as you are a paid member in good standing. An experiential life should be flexible...so don’t sweat it...or add more when you need with credit bundles.

Data Driven Approach

  • Founder with decade of online consumer data experience

  • Venues and Events traditionally only know 1 in 10 people in the audience

  • Creating one of the largest data sets in global entertainment with deterministic approach to who is attending event

  • Integrated with consumer datagraph of over 300 million US consumers

  • Powerful recommendation engine helping members discover events they will love analogous to Netflix content discovery

  • Credit based dynamic pricing model leveraging data to increase LTV of members

  • Data guiding ticket inventory acquisition

REASONS TO INVEST

We are first to market with a centralized subscription marketplace platform for all live event genres large and small.

The global $200B live events industry is projected to undergo 200% year-over-year growth as venues reopen for the first time since 2020.

The online event ticketing market alone is projected to reach $68 billion by 2025 — and we’re first-to-market with a centralized subscription marketplace platform for all live event genres large and small.

We have thousands of live events across major cities throughout the US already committed to our platform and project 10,000+ live events by Q4 2022.

It costs us less than $5 to acquire a new free member and less than $50 per new paid member who is expected to generate $600 per year in revenue per paid member.

We generate recurring monthly revenue from a current community of 50,000+ members, with new members sign ups increasing weekly and are forecasted to reach 150,000 monthly paid members by the end of 2022 producing up to an estimated $90MM of annual run rate revenue.

Estimated market value of a subscription based company like festivalPass with $90MM of annual run rate revenue could be worth $200-$300MM in market value based on recent valuations.

OUR VISION

We are on a mission to solve the multi-decade problem that has created inefficiency in the live events industry.  Consumers deserve the right to participate in a community of like-minded passionate, high frequency event goers in which the electric experience of attending live events begins during the discovery, connection and ticket acquisition process, extends through to the actual live experience and continues for years after amongst a community that shares their passion.  festivalPass is creating joy in the entire process of going to live events locally and globally while helping the industry that creates the memorable experiences reach their coveted audience more equitably.

OUR TRIBE

Ed Vincent
Founder/CEO

Proven Entrepreneur
& Product Leader
  • Interim Head of Product & Data, MoviePass

  • Founder, Predict Analytics - Data Strategy & Platform for Media and Entertainment

  • Co-Founder, Connected Intelligence (AI Data Platform)

  • Founder SimplyEngage (Martech SaaS) sold to Modomodo in 2014

Stephan de Bernede
Chief Business Officer

Seasoned Business Development and Operations Executive
  • 20+ years leading tech companies of which three went public during his tenure including Garden.com, Motive, Inc. and HomeAway

  • 10+ years as a Senior Executive at HomeAway/VRBO (acquired by Expedia)

  • Partner of a Leading Blockchain Venture Fund, Translunar One

Board of Advisors

Brian Sharples

Co-founder and former CEO of HomeAway ( acquired by Expedia) Board of Directors for Yelp, Kayak, GoDaddy, RVShare, and Ally Financial Group

Shelli Taylor

CEO of Alamo Drafthouse, President and COO of United PF Partners, led Starbucks expansion of 3000 locations in China

Jason Dorsey

Global Millennial and Gen Z Expert, Co-Founder of the Center of Generational Kinetics

Lisa Licht

Former CMO Live Nation Concerts

Laurie Kirby

Founder Fest Forum (Largest festival conference)

Vincent Sarafa

Chief Strategy Officer, Augeo Marketing, Formerly of Bruin Sports Capital

Lou Schwartz

CEO, Engine Media (TSXV: GAME.V)

Damon Gersh

Founder Maxons Restoration, Hearts Art Foundation

Gregory Butler

Founder ZuCasa

Geoff Cottrill

SVP Marketing, CocaCola, Starbucks Entertainment and CMO Converse

Lesa Ukman

Founder IEG (sponsorship.com), ProSocial Valuation

Raj Doshi

Chief Growth Officer, BlueCora (NASDAQ: BCOR), Google Fiber Head of Sales Strategy

Thank you to everyone who invested in our most recent funding round. If you would like to be notified of future rounds please submit your email.

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