INNOVATIVE SUBSCRIPTION BASED LIVE EVENTS MARKETPLACE
festivalPass is an innovative subscription marketplace across music, film, food & wine, sports, theater, and more where live event venues and event organizers monetize their inventory with passionate high frequency live event fans helping democratize marketing for small and large events. Members pay a monthly recurring subscription to access and attend live events locally and globally.
Accessing tickets to live events has been a transactional, nonsocial, inefficient experience for decades
Consumers are forced to pay high ticketing fees on top of their purchases while ticketing companies and event/venue owners are forced to pay high advertising dollars to market their events to consumers creating a lose lose situation for all involved. Because of this dynamic, independent event producers have even a harder time competing with larger corporations that have substantial marketing budgets.
A community driven, social, frictionless, single source platform that rewards them for their loyalty and participation in community
festivalPass offers event/venue owners, producers and ticket owners a place to reach passionate, committed high frequency live event fans based on the unique content of their events and not only on the size of their marketing budgets. At the same time, live events fans can discover and access live events of all types and sizes through their membership in a community driven, social, frictionless, single source platform that rewards them for their loyalty and participation in community.
The global live events industry and subscription based services are exploding
According to a new report by Grand View Research, Inc, the global online event ticketing market size is expected to reach $68 billion USD by 2025, exhibiting a 4.8% CAGR during the forecast period.
35 million Americans went to at least one festival in 2019
Film festivals continue to become more consumer-driven, and not only industry insiders
The live events category for music was $34.4B globally in 2019 and projected to grow to $50B by 2023
Over 3,000 active film festivals each year
Over 9,000 Food & Beverage festivals annually in North America
Millennial and Gen Z consumers are passionate about experiences over things. More than 3 in 4 millennials (78%) would choose to spend money on desirable experiences over buying a tangible item. 82% of millennials attended or participated in a variety of live experiences in 2019 and commanded an estimated $1.3T in annual consumer spending.
Moreover, this passionate experiential population are demanding subscription options in entertainment and tend to budget their life expenses in buckets allowing them to maximize their value from desired monthly expenses.
What is really exciting to me about festivalPass is that it offers access to so much more than music + a subscription model that is ideally suited for emerging consumers.
- Jason Dorsey
Millennial & Gen Z Expert
Recurring revenue is created from paid monthly membership subscriptions. We partner with event and venue owners to provide ticket access to our members for reduced price/revenue share.
We pass these and other benefits to our members, including no ticketing fees. We retain a portion of the revenue share for our gross margin.
Consumers access tickets at a lower cost by becoming a member
No transaction fees
Rewards through controlled currency
Single monthly subscription processed to credit card, not for every ticket
Credits allow for dynamic pricing and discounts that do not cannibalize direct purchase of tickets from venues for non festivalPass members
Dynamic pricing based on several data inputs including but not limited to:
Retail ticket cost
Influence of Member
Unlimited correlated data driven inputs
LTV of Member
Instead of buying one off tickets from brokers and venues with high transaction fees for events you already know about, Festival Pass helps you discover AND gives you access to thousands of festivals and events with a unique credit system.
Every month, get credits to secure admission to festivals and events
Your monthly plan includes credits to use at any festival or event, which means you can discover and try as many experiences as you like.
Festivals and events are worth different credit amounts
Experiences and life with your loved ones shouldn’t cost as much as tickets resold at extravagant prices. Credits consider an events’ popularity, date, your engagement and social activity, friends attending, and more.
Make your experiential life an intentional priority
Maximize your experience discovering unique and amazing lesser known events you can tell your friends about or opt for well known events at peak times...it is up to you!
Roll over credits — or add more
As a Member of Festival Pass your credits will never expire as long as you are a paid member in good standing. An experiential life should be flexible...so don’t sweat it...or add more when you need with credit bundles.
Founder with decade of online consumer data experience
Venues and Events traditionally only know 1 in 10 people in the audience
Creating one of the largest data sets in global entertainment with deterministic approach to who is attending event
Integrated with consumer datagraph of over 300 million US consumers
Powerful recommendation engine helping members discover events they will love analogous to Netflix content discovery
Credit based dynamic pricing model leveraging data to increase LTV of members
Data guiding ticket inventory acquisition
We are first to market with a centralized subscription marketplace platform for all live event genres large and small.
The global $200B live events industry is projected to undergo 200% year-over-year growth as venues reopen for the first time since 2020.
The online event ticketing market alone is projected to reach $68 billion by 2025 — and we’re first-to-market with a centralized subscription marketplace platform for all live event genres large and small.
We have thousands of live events across major cities throughout the US already committed to our platform and project 10,000+ live events by Q4 2022.
It costs us less than $5 to acquire a new free member and less than $50 per new paid member who is expected to generate $600 per year in revenue per paid member.
We generate recurring monthly revenue from a current community of 50,000+ members, with new members sign ups increasing weekly and are forecasted to reach 150,000 monthly paid members by the end of 2022 producing up to an estimated $90MM of annual run rate revenue.
Estimated market value of a subscription based company like festivalPass with $90MM of annual run rate revenue could be worth $200-$300MM in market value based on recent valuations.
We are on a mission to solve the multi-decade problem that has created inefficiency in the live events industry. Consumers deserve the right to participate in a community of like-minded passionate, high frequency event goers in which the electric experience of attending live events begins during the discovery, connection and ticket acquisition process, extends through to the actual live experience and continues for years after amongst a community that shares their passion. festivalPass is creating joy in the entire process of going to live events locally and globally while helping the industry that creates the memorable experiences reach their coveted audience more equitably.
Interim Head of Product & Data, MoviePass
Founder, Predict Analytics - Data Strategy & Platform for Media and Entertainment
Co-Founder, Connected Intelligence (AI Data Platform)
Founder SimplyEngage (Martech SaaS) sold to Modomodo in 2014
20+ years leading tech companies of which three went public during his tenure including Garden.com, Motive, Inc. and HomeAway
10+ years as a Senior Executive at HomeAway/VRBO (acquired by Expedia)
Partner of a Leading Blockchain Venture Fund, Translunar One